Tinder is used to match users to other users based on location proximity.
Therefore, users in geographical locations will see matches who live close enough to meet, date, and otherwise interact with.
Users can swipe left to pass on a user or right to “like” the user. When two users both “like”, they can then start chatting via Tinder.
Tinder is the number one dating app worldwide out of over 1500 dating apps available on the market. So, how many people use Tinder?
Key Tinder Statistics
- Over 75 million people use the Tinder dating app each month.
- Tinder is available in over 190 countries and across 40 languages.
- The United States is the country with the most Tinder users at 7.9 million.
- The United Kingdom has 5 million Tinder users.
- 60% of Tinder users are under 35.
- Globally, 1.6 billion swipes occur on Tinder.
- Generation Z accounts for the largest Tinder usage
- 54% of Tinder users are single.
- 75.8% of Tinder users are male.
- In 2020, over 55 million matches were made on Tinder.
How Many People Use Tinder?
The latest data revealed that 75 million people use Tinder each month.
In 2022, there were roughly 10 million daily active users on this dating app.
Moreover, Tinder has incurred over 400 million downloads worldwide. Additionally, 1.6 billion Tinder swipes occur worldwide.
The two countries with the most Tinder users are the United States with 7.9 million and the United Kingdom with 5 million.
One of the things that makes Tinder such a popular dating app is that it’s available in 197 countries and supports 40 languages.
It’s also popular because it made over 55 matches in 2020 and those figures continue to grow.
(EnterpriseAppstoday, DMR, World Population Review)
Who Uses Tinder?
General Demographics
Age Demographics
In terms of age related Tinder statistics, 36% of its users are between 18 and 24 years old followed by 26% of those aged 25 and 34 years old.
The third highest age group on Tinder belongs to those aged 35 to 44 years old at 20% and only 8% are between 45 and 54 years old.
Finally, 10% of Tinder users are 55 and over.
Marital Status Demographics
According to data, 54% of Tinder’s users are single and 30% are married. Likewise, 12% are in a relationship and 3% are widowed or divorced.
Gender Demographics
The male demographic on Tinder represents 75.8% of its users while only 24.2% are female.
Generational Demographics
In the United States, Tinder usage among Generation is at 39% and 28% for Millennials. Let’s not forget the 27% of Gen X and 24% of Baby Boomers also using Tinder.
Income Demographics
The largest group of Tinder users come from those who earn between $60,000 to $80,000 per year. Also, 20% of its users are shared by those earning $80.000 to $100,000 and those earning over $100,000 per year.
As for people earning $30,000 to $60,000, 15% of this income demographic uses Tinder and 12% earn under $30,000.
Traffic Statistics
Country Demographics
- The United States sent Tinder traffic 8.93%.
- India accounts for 7.72% of Tinder;s traffic.
- Germany has 6.32% Tinder traffic.
- Brazil sends 6.27% of the total Tinder traffic.
- Thailand accounts for 5.54% of Tinder’s traffic.
Mobile Demographics
- 82.61% of Tinder mobile traffic comes from the United States.
- India has 97.74% of Tinder’s mobile traffic.
- 88.2% mobile traffic from Germany.
- Brazil represents 80.52% of Tinder’s mobile traffic.
- Thailand accounts for 97.12% of its mobile traffic.
Desktop Demographics
- 17.39% – the United States
- 2.26% – India
- 11.8% Germany
- 9.48% Brazil
- 2.88% Thailand
(Damand Sage, Statista)
Behaviors of People On Tinder
Only 18% of women on Tinder will message a match within 5 minutes of matching compared to 63% of men.
In terms of features, 33.5% of men feel that having a profile picture is important to them versus 20.6% of women.
However, 30.6% of women consider the profile About Me and description to be the most important feature while 19.2% of men find this feature important.
What People Look for in a Tinder Profile
Here is a breakdown of what men and women look for on Tinder dating profiles from analyzed data:
Men
- 32% look for hobbies and interests
- 18% look for religious status/beliefs
- 15% look a ethnicity or racial data
- 10% look at users’ political affiliations
- 8% look for users’ occupations
- 8% also look for users’ height
Women
- 40% of women look at hobbies and interests on Tinder profiles
- 32% look at religion
- 27% look at a user’s occupation
- 23% look at the ethnic or racial background
- 22% look at users’height
- 18% look at their political affiliation
(Demand Sage)
Tinder Revenue
In the final quarter of 2023, Tinder’s revenue was $1,918,000,000 (USD). In 2022, those figures were $1,794,000,000 (USD).
For reference, in 2015, Tinder generated $4,700,000. This helps us realize how much the dating app market has grown.
Moreover, Tinder has a 29.17% share of the dating app market in the United States with Bumble falling slightly behind at 26.04%.
(BusinessofApps)
Conclusion
After reading this article, you can see that Tinder is the world’s most popular dating app, with Bumble giving it the most competition.
Millions of people use dating apps, and Tinder’s services have the highest usage in the United States and the United Kingdom. However, we see a lot of activity in countries like India, Brazil, and Thailand.
Now that you know how many people use Tinder, does it change your perspective of dating apps, or Tinder?
FAQs
1. How many dates is Tinder responsible for worldwide?
Data shows that Tinder generates 1.5 million dates a week globally.
2. Why do people use Tinder?
People who use Tinder answered some survey questions which resulted in telling us that 22.5% are looking for a “hookup” and only 4.2% are seeking a relationship.
3. How many sexual orientations does Tinder support?
Another one of the reasons Tinder is so globally popular is that it supports up to nine sexual orientations.
