The very first online dating website was launched in the 1990s, so there were no reviews, ratings, or statistical data by which to measure its impact.
Essentially, singles were charting courses through unknown and untested territory in the 1990s. However, without these beginnings, there wouldn’t be any dating sites or apps today.
Since the early days of online dating, there has been substantial growth in the online dating realm, which will be seen in the following online dating statistics.
Key Statistics
- 2023 data revealed that over 381 million people use online dating services worldwide.
- It’s estimated that by 2028 there will be 452 million people looking for love via online dating apps or sites.
- Tinder is the world’s premier and most popular dating platform with over 58 million downloads in 2023 alone.
- 17% of people 50 and older in the United States say they have ever used a dating app or site.
- 45% of dating app/site users 50-plus say they have experienced unwanted behaviors.
- 49% of dating app users have said they find it easy to connect with those who share similar interests and hobbies.
- In 2022, the number of people using dating apps had grown to 366 million.
- In the United States, it’s been found that men are more apt to have ever used a dating app than women.
- Individuals from the LGB community were shown to be more active on dating platforms as of 2022.
- The largest group of dating site/app users are 18 to 49.
Online Dating Statistics for 2025
1. In 2023, it was revealed that more than 381 people worldwide used online dating apps or sites.
Global growth of online dating services grew from 366 million users to 381 million users between 2022 and 2023. This includes apps and websites.
(Statista)
2. It’s expected that by 2028, 452 people will be using dating apps or sites.
It’s been predicted that 452 million people will be using online dating services by 2028. Currently, the highest penetration of dating app/site users are from the United States, the United Kingdom, and Belgium.
(Statista)
3. In 2023, Tinder experienced over 58 million app downloads.
Tinder is the world’s leading dating app, so it’s no surprise that 2023 generated over 58 million downloads. Tinder is also the best-known with 76% of Americans knowing about the dating app.
(Statista)
4. Even 17% of Americans 50-plus claim to have used a dating app or site ever.
While Gen Z and Millennials, Gen X, Boomers use dating sites and apps more, and beyond are using these dating services.
For perspective, 17% of Americans who are 50 and older say they have ever used an online dating service, which represents one-in-six people.
(Pew Research Center)
5. 45% of online dating service users 50 and older have reported encountering at least some kind of unwanted behaviors.
There are essentially four types of common unwanted behavior that can occur on dating apps or sites between users (unwanted sexually explicit content, contact after expressing no interest, offensive name-calling, and threatened with physical harm) that those 50 and older claim to have gotten sexually explicit content they didn’t request. Another 17% said they were called an offensive name.
(Pew Research Center)
6. Nearly half of online dating service users say it’s easy to connect with those who share their interests and hobbies.
If you’ve never created a dating profile, there is space for you to include your hobbies and interests. One survey revealed that 49% of dating app/site users found it somewhat easy to connect with profiles that include interests and hobbies. Another 6% said it was very difficult.
(NimbleAppGenie)
7. In 2022, the worldwide dating app user database reached 366 million people.
While 366 million people in the world were using a dating service (app or site) in 2022, it was in 2021 when this market first reached over 300 million users. In 2016, 240.9 million users were on dating platforms.
(Cloudwards)
8. Overall, more men are users of dating apps or sites than women.
Among men, data shows that 56% use dating apps/sites compared to 29% of women. Most adults feel that meeting someone in person that you met on a dating app/site is basically safe, while 5% feel it’s very unsafe.
(SSRS)
9. The LGB community seems to be more active on dating sites than heterosexuals.
While most people say they are looking for a real connection or a meaningful and long-lasting relationship, some are looking for casual dating or friendship.
Regardless of why individuals use dating apps/sites, those from the LGB community are more active than heterosexuals on these apps/sites.
(Statista²)
10. 76% of dating app/site users are 18 to 49.
The largest age demographic for dating site/app usage is among Gen Z and Millennials, but there are also some Gen-X and Baby Boomers seeking love, friendship, or dating via dating apps/sites.
(SSRS)
11. Most LGB dating app/site users say they have enjoyed a positive experiences on dating platforms.
While not everyone has the same experience on dating platforms, people from the LGB community say they have had mostly positive experiences. In fact, 51% say they enjoyed a “somewhat positive experience” and 10% said they enjoyed a “very positive experience”. Only 34% and 5% said they had “somewhat or very” negative experiences.
(Pew Research Center²)
12. 48% of women and 42% of men say they are seeking long-term relationships or marriage from dating apps/sites.
The four most common reasons cited by dating platform users include long-term relationship/marriage, casual sex, casual dating, and friendships. The highest percentage are seeking long-term relationships or marriage according to 48% of women and 42% of men. Casual dating is second at 43% of men and 37% of women.
(TechReport)
13. Tinder’s average match rate is 1.63% and Bumble’s is 3%.
The successful match rates on Tinder are 0.6% for male users and 10% for female users, with an overall average of 1.63% match rate. Bumble users enjoy an overall match rate of 3%. Tinder may be on top for now, but Bumble seems to be gaining ground.
(TechReport)
14. Over 90% of Bumble dating app users have a college degree.
While not all dating app users have at least a college degree, Bumble users account for 91% of users with at least a college degree and 99% of Hinge users have at least a college degree. Moreover, one Belgium study revealed that education doesn’t have a big influence on their success.
(TechReport)
15. Worldwide, there are over 5,000 dating apps and sites.
Tinder, Bumble, Hinge, eharmony, and other popular dating apps and sites are relatively well-known. However, there are over 5,000 total dating sites and apps worldwide. In the United States alone, there are over 2,500 dating apps and sites.
(DatingAdvice)
16. Data shows Millennials swipe an average of 10 hours per week.
Now that we understand that the 18-49 crowd is using dating apps/sites the most, how much do they use them? A survey reported Millennials spend an average of 10 hours a week on dating apps. It makes sense because they do tend to spend more time on their smartphones.
(DatingAdvice)
17. Match Group owns over 20 dating platforms, sites, and apps.
Match Group owns Match.com, but this company’s assets also include Hinge, Plenty of Fish (PoF) Tinder, Bumble, Ok Cupid, and others. This means that Match Group is the owner of over half of the world’s top 10 dating platforms.
(driveresearch)
18. 35% of American adults do not believe algorithms can predict love.
Even though matchmaking sites have been around since the 90s with some success, 35% of American adults don’t believe that computer programs (algorithms) can predict who will fall in love with whom. What do you think?
(driveresearch)
19. Statistics show that in 2024, the global online dating market will generate $3.15 billion.
The overarching online dating market (apps, sites, and other platforms) is expected to reach $3.15 billion (USD) sometime in 2024. Moreover, the annual growth rate is predicted to be 2.84% between 2024 and 2029, reaching around $3.56 billion by 2029.
(Statista³)
20. 41% of all adult dating app and site users say they have had a positive experience.
When we break this 41% down into “very positive” (10%) and “somewhat positive” (31%), we see how all dating app or site users feel about using these platforms. Among male users, 10% said their experience has been “very positive” and 11% of women said the same thing. Also, they are almost the same in terms of “somewhat positive” with men at 31% and women at 29%.
(SSRS)
Conclusion
You should now have a good idea about online dating sites and app users from the above data. We discussed the top countries using dating services and other demographics like age and gender.
Do you use a dating app to find love, friendship or casual dating? If so, you are among millions and people worldwide engaging in this technology. You are also one of millions helping these apps generate revenue.
We hope you have learned a lot about online dating statistics, its users, and other demographics that drive this market.
FAQs
1. What are the top 5 dating apps/sites?
Tinder is the number one dating site/app in the world followed by Match.com. However, the Match Group owns them both, so is there really any competition there? Hinge is third in line with Bumble in fourth and Badoo in fifth place.
2. Where are dating apps/sites used the most?
By revenue generated, the United States (1.43 billion) India ($1.28 billion), China ($1.07 billion), Japan ($273 million), and the United Kingdom ($232 million) are the top five countries where dating apps/sites are used the most. In terms of penetration, the United States (18.4%), the United Kingdom (16.9%), Belgium (15.9%), Netherlands (15.8%), and Luxembourg (15.1%) are the top five countries using dating apps/sites.
3. How many people using dating apps are married or in a relationship?
A Tinder survey found 65.3% of its users were in a relationship or married. In contrast, just under 13% of Bumble users are married or in a relationship already. Each dating app/site has a different percentage of people using them for various reasons.
4. Do users pay to subscribe or for other services on dating platforms?
The short answer is yes. In fact, research shows that 36% of those using online dating services have paid to use the platform and/or for using its premium features. Like many elements of dating services, age, income, and gender play a role in whether they pay for a subscription or other premium features.
