Since the world went digital, people started finding relationships online.
In fact, 45% of people claim they found their current relationship from an online dating app.
That gives us an idea of how many relationships start online today.
Key Statistics
- 45% of relationships start from online dating apps.
- In the United states alone, there were 57.44 million users of online dating services in 2022.
- American men are more apt to engage in online dating than American women.
- 34% of the Hispanic and Black American population use dating sites or apps.
- 53% of dating app and site users range between 18 and 29 years old.
- 36% of those using dating apps or sites live in Urban America.
- By 2028, it’s expected that there will be 452 million global dating app or site users.
How Many Relationships Start Online?
According to data reported by Forbes Health, 45% of relationships start with online dating apps. That’s getting close to half of relationships that start online.
Worldwide in 2023, over 381 million people used online dating services. It’s estimated there will be 452 million online dating app and site users by 2028.
In 2022 in the United States alone, over 57 million people used online dating apps and sites to find relationships. Moreover, American men are more apt to use dating sites and apps than women.
(Forbes Health, Statista, Statista², Pew Research)
Online Dating Users’ Demographics
- Data shows men use dating apps and sites at 34% versus women at 27%. This data comes from 30% of American adults. The survey included over 6,000 U.S. adults in June 2022.
- The largest percentage of dating site and app users are within the African American and Hispanic communitites in America at 34% each. The Caucasian demographic is 29% and another 26% are Asian.
- The age group with the most dating app and site usage falls between 19 and 29 years old, followed by those aged 30 to 49 at 37%. Of those who are between 50 and 64 years old, 20% use online dating resources and 13% of people aged 65 and older use online dating sites or apps.
- In terms of education, 37% of those with some college have ever used an online dating service, with those with higher college degrees at 32%. People with high school or less education account for 23% of online dating services.
- Heterosexual users account for 28% compared to 51% of those in the LGB communities.
- Moreover, 36% of people using online dating services live in Urban areas of the United States, 31% Suburban areas, and 25% in Rural areas.
- Mind you, this is in the United States alone.
- Figures in the United States, Belgium, and the United Kingdom tend to be the highest in online dating service usage.
(Pew Research, Statista²)
How Many People in Relationships Use Online Dating Services?
One study revealed that around 20% of Tinder users are in committed relationships and 30% of those in the study said they are married.
This data relates to Tinder alone and doesn’t include the other popular dating sites and apps that will be listed in this article below.
Gitnux reported that 30% of marriages happen within the first month after dating using the Tinder app. Globally, it’s estimated that around 1.18 million marriages happen after meeting on Tinder each year.
(Gitnux)
Most Downloaded Dating Apps in the World
According to Statista’s data, Tinder is the most downloaded dating app in the world by 2024 with over 4.4 million downloads. Here is a list of these globally popular dating apps and how many downloads they have experienced.
- Tinder: over 4.4 million downloads
- Bumble: over 3.2 million downloads
- Litmatch: nearly 2.5 million downloads
- Badoo: nearly 1.9 million downloads
- SweetMeet: roughly 1.65 million downloads
- Hinge: over 1.432 million downloads
- FRND: over 1.42 million downloads
- Boo: nearly 1.36 million downloads
- Omi: roughly 1.27 million downloads
- Grindr: around 975,746 downloads
If you follow any of these dating apps, you know what they are for and what features they offer for people looking for love or relationships.
The most common features used on dating apps include:
- Chat
- User Profiles
- Voice Notes
- Video calls
- Social Features
- Smart Push Notifications
- Meet-Ups and Events
- Advanced Search
These don’t represent all the features found on dating apps and sites, but they are the most used.
(Statista³)
Why People Look for Relationships Online
As of 2023, Pew Research Center revealed that 42% of men and 48% of women are seeking a long-term relationship or spouse.
Casual dating accounts for 37% of men and 43% of women, according to the data, and as for casual sex, 13% of women compared to 31% of men.
Since romantic relationships aren’t the only kind of relationships sought online, 20% of men and 24% of women are looking to meet new friends.
Consequently, 54% of women said they feel overwhelmed with online dating platforms compared to 25% of men who reported the same feeling.
Feeling insecure due to a lack of received messages impacts 40% of women and 64% of men. Excitement among men about people they’ve seen on their dating apps is 81% and 75% for women.
(Pew Research, Krify)
Online Dating Sites & Apps Revenues
In terms of global revenue from the dating app industry, the numbers are outstanding. Let’s look at the difference between 2015 to 2023:
In 2015, dating app revenues were right at aorund $1.5 billion compared to 2023 when revenues in this global industry accounted for $5.34 billion.
In terms of market shares in the United States, we see thse percentages among popular dating apps.
- Tinder: 27%
- Bumble: 26%
- Hinge: 18%
- Plenty of Fish (PoF): 10%
- Badoo: 5%
- Grindr: 3%
(BusinessofApps)
Conclusion
Do you use a dating app or website? If so, you are not alone.
You are among millions of people worldwide who prefer online dating solutions.
