Did you know that Hinge is one of the top ten dating apps worldwide?
In fact, it’s number six out of ten according to Statista’s data from February 2024.
Hinge is an asset owned by Match Group and is made up of mostly Millennials, which means most users on the dating app are in their late 20s to early 40s. Data reveals that Hinge has over 23 million users, of which 800,000 are premium users of the dating app.
This article will address how many people use Hinge and other statistics about the app.
Key Hinge Statistics
- HInge is number 6 of the top 10 dating apps worldwide.
- Match Group owns HInge.
- Millennials make up most HInge users.
- HInge has over 23 million users.
- There are 800,000 HInge premium users.
- Hinge is known as the fastest growing dating app in the U.S., Canada, Australia, and the UK.
- 50% of Hinge users are willing to engage in virtual dating.
- The average HInge user spends $123 a year on the app.
- Only 4% of Hinge users are over 65.
- Only 3% of Hinge users are looking to hook-up.
How Many People Use Hinge?
Hinge has over 23 million users and 800,000 premium users, according to recent data.
Moreover, in October 2023, over 815,000 people visited the dating platform. The bounce rate was over 68%.
In usage, the United States has a 45.18% user share. Also, on average, Hinge users spend $123 on services yearly.
As of February 2024, Hinge has experienced over 1.432 million downloads. Overall, this app has had a lifetime download of over 35 million.
Furthermore, HInge is now the fastest growing dating app in Canada, Australia, the United States, and the United Kingdom.
For reference, Hinge grew from 2.4 million users in 2017 to 23 million in 2022.
Statistics also show that most Hinge users are real people and not scammers, bots, or fake accounts.
(MindBodyGreen, Statista, TechReport, Zipdo)
Hinge Demographics
Gender Demographics
Hinge comprises 58.84% male users and 41.16% female users. Overall,
men register on dating and relationship apps more often than women.
Age Demographics
We’ve already determined that Hinge is mostly a Millennial dating app, but let’s take a look at it by age group:
- 18-24: 20.17%
- 25-34: 37.17%
- 35-44: 18.43%
- 45-54: 12.75%
- 55-64: 6.93%
- 65+: 4%
From this data, we can extrapolate that the highest users are Gen Z to Millennial aged, with Millennials making up most of its users.
Country Demographics
Here is the list of share percentages of Hinge website visitors:
- United States – 45.18%
- United Kingdom – 12.1%
- Canada – 3.47%
- India – 3.99%
- Australia – 3.77%
- Others – 28.49%
(TechReport)
Why Do People Use Hinge?
Statistics show that 4 in 10 Hinge users are seeking exclusive, serious relationships.
Consequently, 35% of singles using Hinge are seeking a steady relationship or marriage.
Half of its users say they are interested in “virtual dates”.
Furthermore, 10% of Hinge users surveyed said they are looking for “other”, which likely means whatever happens, happens. Also, only 3% are looking for a hook-up.
Hinge’s hook-up seeking is less than on Tinder and some other dating apps. This tends to be a more serious relationship app.
(TechReport)
Hinge Revenue
When we get down to the real numbers, Hinge generated $396 million in 2023, which is up by $112 million since 2022 when it generated $284 million. That’s quite the bump in only a year.
For reference, let’s look back and see that in 2017 when Match Group bought 50% ownership in the company, Hinge generated $2 million and by 2021, they generated $197 million.
(BusinessofApps)
Bonus Hinge Stats
Let’s look at a few more Hinge statistics gathered from our sources cited at the end of this article.
- Hinge users exchance their phone numbers 16 times more often than users from other dating apps.
- Every 5 seconds, on average, Hinge users engage with profiles.
- In 2023, a reported 1.73 pages of the Hinge dating app was viewed for an average of 39 seconds.
- In 2018, Hinge reported 50,000 dates happened every seven days.
- Around 3,000 dates from Hinge have resulted in a long-term relationship.
- An estimated 87% of bisexual users chose to explore their sexuality more on Hinge.
- Roughly 20% of Hinge users are from the LGB community.
- 35% of Hinge users have their post graduate degree.
- 70% of Hinge’s revenue is from the United States.
- Hinge users are more apt to connect with people from their own hometown and will date.
Conclusion
In summary, we have learned that HInge is a male-dominated dating app (most users are male) where mostly Millennials engage with others.
We also know that Hinge users have more people seeking serious, long-term, exclusive relationships than most other dating apps.
Also, we know that Hinge is the fastest growing dating app in the world, based on data. Plus, its growth in revenue generation shows its worth.
FAQs
1.When was Hinge launched?
Hinge was established in 2011 in Dallas, Texas, and 50% of its shares were bought by Match Group in 2017. Also, the creators are Justin McLeod (founder and CEO) and Samual Levy (COO).
2. How long do users spend on the Hinge app daily?
While the figures vary a lot, the average Hinge user spends around an hour each day on the Hinge app.
3. Does Hinge have a good success rate?
Hinge itself reported that 75% of all the first dates generated from the app result in a second date. That’s pretty solid success.
4. How many times a day do Hinge users check the app?
How often people check the Hinge app has varied numbers, but the average Hinge user checks their app about two to three times each day.
