How do you know when the digital age is in full bloom?
One good sign is that more and more people all over the globe are using dating apps to find relationships from friendship to marriage and everything in between.
While the use of dating apps isn’t the only clue that we are in full digital era swing, the market has significantly grown since 2015.
So, how many people use online dating apps?
Key Statistics
- 381 million people worldwide use dating apps.
- Globally, dating apps are expected to be used by over 450 million people by 2028.
- 50% of American dating app users believe they are safe.
- 200 million people in China use dating apps/services.
- 70% of people who use dating apps say it resulted in exclusive relationships.
- Dating apps in France are expected to generate 200 million euros by 2025.
How Many People Use Dating Apps?
There are over 381 million people using dating apps worldwide. It’s estimated that the global figure for people using dating apps will rise to over 450 million people by 2028.
In 2022, 50% of American adults were surveyed, and the results showed that they believe dating apps are safe to use. However, women are more apt to experience the less safe side of dating apps than men.
Forbes Health reported that almost 70% of people who met another person from a dating app claimed that it resulted in an exclusive, romantic relationship. Moreover, 28% said that’s not what happened to them.
In China, an estimated 200 million people are looking for love through dating apps. Not surprisingly dating apps are big business in France and are estimated to grow to 203 million euros by 2025.
In 2022, the United States had over 57 million people using dating services (apps/sites). In the United Kingdom, 2.49 million adults are using the Tinder dating app, 1.51 million use the Hinge dating app, and Bumble accounts for 1.44 million U.K. users. People looking for love in the United Kingdom are also using Grindr and Plenty of Fish (PoF).
Consequently, many dating app and site users engage in more than one dating app.
The truth is that dating apps are wildly popular among the younger generation (18-29) who use dating apps more than people over 30.
Let’s discuss the who, what, where and why of dating app usage next.
(Statista, Forbes Health)
Dating Apps Users’ Demographics
First, we will learn who is using dating apps the most.
Let’s face it, adults from age 18 to over 65 years old are using dating apps at various percentages. This data comes from the Pew Research Center from a U.S only study in 2022.
Gender
- Men:34%
- Women: 27%
Age
- 18-29: 53%
- 30-49: 37%
- 50-+64: 20%
- 65+: 13%
Education Level
- High School or Less: 23%
- Some College: 37%
- Higher College Degrees: 32%
Race/Ethnicity
- African American/Black: 34%
- Hispanic: 34%
- Caucasian: 29%
- Asian: 26%
Sexual Preference
- Heterosexual: 28%
- LGB: 51%
Marital Status
- Single/Never Married: 52%
- Live with Partner: 46%
- Separated/Divorced/Widowed: 36%
- Currently Married: 16%
In terms of age demographics, 79% of those between 18 and 29 use Tinder, which is the highest percentage among all the popular dating apps.
Among the 30 to 49 age group, 44% use Tinder but Match is used at 54% by dating apps users between 50 and 64. Also, 44% of those over 65 use Match.
Let’s briefly address the safety issue since most Americans seem to think dating apps are safe to use.
- 38% of dating app users have been sent sexually explicit messages or images they didn’t request.
- 30% said a user kept contacting them after they expressed they weren’t interested in dating them.
- 24% say they have experienced offensive name-calling.
- Under 6% claim they were threatened with bodily harm.
- This doesn’t mean dating apps can’t be safe, but caution is urged.
(Pew Research Center)
Top Global Dating Apps
As of February 2024, here is the list of the top 10 most popular dating apps according to their monthly downloads:
- Tinder has over 4.4 million downloads
- Bumble has had 3.2 million downloads
- Litamtch has almost 2.5 million downloads
- Badoo has around 1.9 million downloads
- SweetMeet has almost 1.65 million downloads
- Hinge reports having over 1.43 million downloads
- FRND has over 1.4 million downloads
- Boo has 1.359 plus million downloads
- Omi enjoyed downloads of nearly 1.27 million
- Grindr has just under one million downloads
It’s important to note that just because there are this many downloads doesn’t mean every person who downloaded the dating app uses it.
(Statista²)
Here is a global dating apps by highest revenue generated:
- Tinder: over $808 million
- Bumble: over $420 million
- Hinge: over $223 million
- Grindr: nearly $159 million
- Pairs (Japan): almost $79 million
- Badoo: over $72.4 million
- Tapple (Japan): $61 million plus
- with (Japan): over $41 million
- Match: almost $40 million
- BLK: almost $40 million
Generated revenues gives us a better idea what people all over the world are spending on dating apps’ features, which means they are using them.
(Statista³)
Latest Revenue Data for 2024:
As of January 2024, the global dating app industry generated $505 million, which is the new record high for this industry. In terms of downloads, January 2024 saw new record highs in global dating app downloads at over 120 million.
(data.ai)
Conclusion
If you use a dating app, is it one of the popular ones mentioned here, or do you have the scoop on something different? After all, there are over 1,500 dating apps on the globe.
As we can see, millions of people across the world are using dating apps to find love or other relationships.
The dating app and site industry is growing and thriving, especially since 2020 when the world was hit with the pandemic and lockdowns.
We have shared a lot of information about people using dating apps, their age and other demographics.
